Excellent advice on Piloting Social Media

An excellent advice from Anthony Bradley of Gartner on Piloting Social Media:

“The most successful implementations I’ve seen don’t “pilot,” they execute on a planned increment. When you go to the community with a social media solution, go for real. So how do you mitigate risk? Mitigate risk with a carefully scoped purpose. Minimize the initial business purpose pursued but pursue that purpose with all the execution discipline it requires.”

More at:
http://blogs.gartner.com/anthony_bradley/2009/11/03/piloting-social-media-creates-more-risk-than-it-mitigates/