Curated archive of the Business gets Social #gartnerchat

Curated archive of the Business gets Social #gartnerchat held on Oct 4th, 2011
(created using Twitteralytics, Google Spreadsheets, and embed.ly APIs)

@weaselese
Saqib Ali @BradleyAnthonyJ @CRozwell @EliseOlding Why #twitter and not #googleplus for Business gets Social #gartnerchat? any advantage of the former?
Oct 04 via webFavoriteRetweetReply

@Gartner_inc
Gartner Here we go! Q1: What makes social media so powerful? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@EliseOlding
Elise Olding @weaselese good point - what are your thoughts?
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Mass collaboration. Hundreds, hundreds of thousands, even millions are now able to collaborate effectively. this is the new. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@JSussin
Jenny Sussin It as new old way of thinking - it's like when there was a media rule where any point is entitled to a counterpoint #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@CRozwell
Carol Rozwell Just finished a client meeting - they like the idea of tapping the hidden network #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@js9805
Janelle Sullivan .@Gartner_inc Q1: I can connect and participate in conversations anytime, anywhere, and with anyone! #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@NickMonger
Nick Monger the ability to reach a huge targetted audience with zero cost #Gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @js9805: .@Gartner_inc Q1: I can connect and participate in conversations anytime, anywhere, and with anyone! yes #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@JSussin
Jenny Sussin Social media is what public access television is - but people are actually paying attention and there is an easy on ramp #Gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley @js9805. This puts the mass in mass collaboration. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@seamuswalsh
seamus walsh @Gartner_inc One reason why SM is so powerful has to be is we get to chat with analysts without the retainer fee. No? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding @seamuswalsh :-) #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @seamuswalsh: @Gartner_inc Yes, free matters. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@weaselese
Saqib Ali @EliseOlding threaded discussions doesnt work in mass collaboration. message gets lost. googleplus is threaded. twitter is not. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@collin_s
collin_s Makes learning natural! RT @js9805: .@Gartner_inc Q1: Can connect & participate in convos anytime, anywhere, and w/ anyone! #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Many think 1:1 is the power but it really isn't it is the M:M. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell @seamuswalsh getting new ideas from anywhere is valuable #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @seamuswalsh @eliseolding nailed it! But seriously, think of the people you may never meet face to face #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@SarahBorup
Sarah M. Borup Social media is powerful if and when its directed, focused and gathering a crowd around a specific goal or purpose. #Gartnerchat
Oct 04 via webFavoriteRetweetReply

@seamuswalsh
seamus walsh Free only matters until the hook is set. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding @JSussin but what is "meeting" anymore? Do we have a new definition? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @weaselese @eliseolding I do think threaded discussions work in mass collaboration - the message is lost in that way? Clarity? #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@Gartner_inc
Gartner Q2: How can organizations take a strategic approach to social media? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell @seamuswalsh ah, but customers have been dying to tell companies stuff for years! #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @eliseolding oy! definitions - I mean face to face :-) #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio @NickMonger Agree "free" factor, but time is money -- and effort is required. Love the wide audience/participation. #Gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Take a strategic approach by directing SM @ well defined business purposes. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@js9805
Janelle Sullivan Q2: internal -- sunset email and open up all the conversations. External - connect with your customers on a personal level #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@espnguyen
Steve Nguyen Q2: Find the business opps that will be impacted the most early on. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@EliseOlding
Elise Olding @JSussin I knew that - so do we have a new meaning for "meeting" (vs F2F)? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@Gartner_inc
Gartner RT @JSussin: @weaselese @eliseolding I do think threaded discussions work in mass collab -message is lost in that way? Clarity? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Also, look across the business not just at marketing #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@tushar123
tushar123#GartnerChat use social media to listen to the stakeholders especially end customers, n reach up to them directly
Oct 04 via webFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @espnguyen: Q2: Find the business opps that will be impacted the most early on. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@collin_s
collin_s RT @JSussin @weaselese @eliseolding I do think threaded discussions work in mass collab - message is lost in that way? Clarity? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin Re: strategic approach to #socbiz - determine what your company needs, stop doing things just to do them #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @SarahBorup: SM is powerful if & when its directed, focused, gathering a crowd around a specific goal or purpose. #Gartnerchat < Well put
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls We should not ignore the value of lurking! Analysis of content, sans interaction, can still provide insights #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@jeffmann
Jeff Mann#q2 easiest if open sharing, innovation and transparency are strategic goals. Social becomes a means to that strategy #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@EliseOlding
Elise Olding Q2 - know your objectives, measure, refine #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Maintain a portfolio of community based collaboration and nurture it. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell RT @espnguyen: Q2: Find the business opps that will be impacted the most early on. #gartnerchat those most essential to meet biz goals
Oct 04 via TweetDeck FavoriteRetweetReply

@Gartner_inc
Gartner RT @BradleyAnthonyJ: Maintain a portfolio of community based collaboration and nurture it. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@JSussin
Jenny Sussin @EliseOlding oh I'm sure there is - I tend to say "nice to virtually meet you" #socbiz#gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@seamuswalsh
seamus walsh Q2. I agree with @tushar123. I think SM is the new survey instrument , a listening post for user wants and needs. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell key to success is not being afraid to experiment #gartnerchat. nothing works 100% of the time.
Oct 04 via TweetDeck FavoriteRetweetReply

@japi999
Jari Pirhonen#some is for listening & serving customers, learning from them, sharing your thoughts. Marketing #fail. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @weaselese @eliseolding Okay I see that point - need for analytics then, hmm? #socbiz#gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Strategically mesh top down with grass roots SM efforts. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BJ
BJ Cook Q2: Find someone to champion it, both internally and externally. Weave it amidst the culture and embrace it. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @atwalls: We should not ignore value of lurking! Analysis of content, sans interaction, can provide insights #GartnerChat < agree
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Nice!RT @BradleyAnthonyJ: Strategically mesh top down with grass roots SM efforts. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@espnguyen
Steve Nguyen Q2: Find an executive sponsor/owner to champion and be ACTIVE in the social collab efforts. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@MMB708
Michele Bowman SoMe gives customers an ecosystem, thus the customer-centric society has evolved! #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@JSussin
Jenny Sussin @chrisforte43 Haha yes - I think that is where I missed @weaselese's point the first time #socbiz#gartnerchat cc @EliseOlding
Oct 04 via SeesmicFavoriteRetweetReply

@seamuswalsh
seamus walsh @PhoebeAnt @atwalls lol @ lurking!!! #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @atwalls: We should not ignore value of lurking! < Yes this gives the amplifier effect. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@japi999
Jari Pirhonen Lurking > Marketing #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@collin_s
collin_s analytics the hidden equalizer? RT @JSussin @weaselese @eliseolding Okay I see that point - need for analytics then,? #socbiz#gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @CRozwell: key to success is experiment #gartnerchat. nothing works 100% <but be careful not to take too much risk #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@EliseOlding
Elise Olding so true, SM is only part of a solution - understand your problem #gartnerchat @crozwell
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @japi999 Don't think the point is lurking alone > marketing - but we need to bring lurking into the analyzing sphere here #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@Gartner_inc
Gartner Q3: in 1 minute #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@js9805
Janelle Sullivan Q2: Curious... did companies implement a 'strategy' for email when that channel opened up? Why is SM different? #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell Social champion must have social capital, respect. not just position power #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @collin_s It is past due time for an analytics superhero to be created by someone, no? cc @DTurnerBlogs#gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@Gartner_inc
Gartner Q3: How can social media transform how you do business? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @js9805: Q2: Curious... did companies implement a 'strategy' for email? Why is SM different? #GartnerChat < email also req strategy imo
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @js9805: Q2: SM is very different. We have found that it requires a purposeful solution not just technology. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@weaselese
Saqib Ali @collin_s @JSussin @eliseolding need "intelligent" analytics to sift through #social threaded discussions in real-time. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@9010NL
90:10 Group NL @CRozwell social media aren't just channels, differs very from email #gartnerchat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Q3: Social BPM: collabr8ly designd & iter8d processes, Uses soc s/w 2 mirror way interactions R performed & received #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell Social champion must have social capital, respect. not just position power #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@jlsturino
Jesse Sturino @SarahBorup Spot on Sarah - Focused topic, but open audience (crowd) = best ideas #Gartnerchat
Oct 04 via webFavoriteRetweetReply

@CRozwell
Carol Rozwell RT @9010NL: @CRozwell social media aren't just channels, differs very from email #gartnerchat#OpenBusiness =< very true
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding RT @weaselese: @collin_s @JSussin Yes and those must be carefully defined #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @weaselese @collin_s @eliseolding agree re smart analytics - #socbiz just another piece calling out the need :-) #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@9010NL
90:10 Group NL @weaselese @collin_s @JSussin @eliseolding not only intelligent analytics, creating actions from these insights #gartnerchat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley With SM, IT must shift from providing a platform to assisting in delivering a business solution. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@slandry17
Susan Landry @espnguyen on executive sponsor/owner. Agree “active”, also “authentic” #gartnerchat
Oct 04 via webFavoriteRetweetReply

@atwalls
atwalls Analytics have multiple purposes. Can guide marketing, comms, risk management. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@slandry17
Susan Landry @espnguyen on executive sponsor/owner. Agree “active”, also “authentic” #gartnerchat
Oct 04 via webFavoriteRetweetReply

@NickMonger
Nick Monger Q3 Adds a much more personal touch to prospecting #Gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding ACTION is the keyword! RT @9010NL: @weaselese @collin_s @JSussin#gartnerchat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@japi999
Jari Pirhonen @JSussin If you need to think where to start, go lurking. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@jeffmann
Jeff Mann Transformation should be a result of social media success, not a goal in itself. #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@EliseOlding
Elise Olding :-) RT @jeffmann: Transformation should be a result of social media success, not a goal in itself. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@collin_s
collin_s with you there! RT @EliseOlding: ACTION is the keyword! RT @9010NL: @weaselese @collin_s @JSussin#gartnerchat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @9010NL @weaselese @collin_s @eliseolding Yes - it doesn't end with just seeing the data #gartnerchat#socbiz#analytics
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley SM can transform your business becuse tapping the power of the collective enables achievement otherwise impossible. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@LilianMahoukou
Lilian Mahoukou @BradleyAnthonyJ Crucial and winning 'Little bets' thinking #gartnerchat
Oct 04 via UberSocial for BlackBerryFavoriteRetweetReply

@StrikeInteractv
Strike Interactive Q3: its gets you in the middle of the masses. People don't have to call/write to comment. U have the option to be very open #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@espnguyen
Steve Nguyen RT @slandry17: @espnguyen on executive sponsor/owner. Agree “active”, also “authentic” #gartnerchat < Most def.
Oct 04 via HootSuite FavoriteRetweetReply

@atwalls
atwalls How about SM as a source of competitive intelligence? #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@MMB708
Michele Bowman Know ur goal, is it mktg or ops or both? Participate where your customers are. Process in consistent, quality& auditable way. #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@seamuswalsh
seamus walsh @Gartner_inc Q3. you can beat to a new drummer e.g become more agile or nimble or responsive #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @japi999 okay I can get behind that re lurking #gartnerchat#socbiz
Oct 04 via SeesmicFavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @NickMonger: Q3 Adds a much more personal touch to prospecting #Gartnerchat < Yes. Was just typing similar thought!
Oct 04 via TweetDeck FavoriteRetweetReply

@Gartner_inc
Gartner RT @atwalls: How about SM as a source of competitive intelligence? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@9010NL
90:10 Group NL @js9805 @Gartner_inc A1: that's the power of social media, opening up to stakeholders, creating better biz -> be #OpenBusiness#GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell This requires courage @jeffmann: Transformation should be a result of social media success, not a goal in itself. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@weaselese
Saqib Ali @EliseOlding @9010NL @collin_s @JSussin ACTION is too broad. It is should be Ethnologically correct Action. #ethnologik#gartnerchat
Oct 04 via webFavoriteRetweetReply

@jlsturino
Jesse Sturino @Gartner_inc Harvesting Social Media content = potentially useful market data #gartnerchat
Oct 04 via webFavoriteRetweetReply

@EliseOlding
Elise Olding @weaselese say more please #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Xformation is about tackling business opportunities or challenges that traditional command and control can't address. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@JSussin
Jenny Sussin @weaselese @EliseOlding @9010NL @collin_s Try getting anyone to take any action - that would be a step woudn't it? #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@japi999
Jari Pirhonen Possibility to get a honest feedback from customers, employees - if you are ready for it. Bottom -> up. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL @weaselese Yes, sure. But the translation need to happen, all too often social data is to tactical and limited. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@MMB708
Michele Bowman A3: personalization of cust experience- "know me". Know my relationship with your company, know my preferences. #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley SM can transform your business becuse tapping the power of the collective enables achievement otherwise impossible. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell Better be ready! RT @japi999: 2 get a honest feedback from customers, employees - if you are ready for it. Bottom -> up. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@seamuswalsh
seamus walsh I think laggards fear the competitive intelligence aspect . It also keeps many companies away from SM #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL @9010NL social data translation into action that is, it's a new challenge #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@collin_s
collin_s @JSussin @weaselese @EliseOlding @9010NL @collin_s Action with independent benefit can motivate. #GartnerCHat
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls SM forces transparency on corporations. Some are not ready for this. Causes disruption and unease in Exec suite. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding @9010NL but it's not just about DATA it's about interactions #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @japi999: Get a honest feedback from customers, employees - if you are ready for it. Bottom -> up. #gartnerchat < esp critical 4 B2C
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls SM forces transparency on corporations. Some are not ready for this. Causes disruption and unease in Exec suite. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@rpdubjr
Rob Walters Q3: SM business transformation challenging with large industrials #gartnerchat
Oct 04 via webFavoriteRetweetReply

@JSussin
Jenny Sussin @MMB708 amen! re personalization - that is what #scrm is all about! #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@EliseOlding
Elise Olding Think about using SM inside your org too - lot's of applicability to get people working together and heading same direction #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Think about using SM inside your org too - lot's of applicability to get people working together and heading same direction #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@LilianMahoukou
Lilian Mahoukou @Gartner_inc By nailing the right mindset, the culture and goal setting points first #gartnerchat
Oct 04 via UberSocial for BlackBerryFavoriteRetweetReply

@espnguyen
Steve Nguyen RT @atwalls: SM forces transparency on corps. Causes disruption and unease in Exec suite. #gartnerchat < Yes! Ppl need to know its ok.
Oct 04 via HootSuite FavoriteRetweetReply

@doug_laney
Doug Laney Your best customer used to be highest revenue...then your most profitable...now your most influential (read: social). #gartnerchat
Oct 04 via webFavoriteRetweetReply

@EliseOlding
Elise Olding YES! My fav! RT @LilianMahoukou: @Gartner_inc By nailing the right mindset, the culture and goal setting points first #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL#gartnerchat @seamuswalsh Agree, but that's not the solution, staying away, loss in competitive advantage, fas… (cont) http://t.co/GDBFO4oP
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @LilianMahoukou agree - this goes back to "just because you can, doesn't mean you should" so know what is right for your org #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@Gartner_inc
Gartner RT @EliseOlding: Think about using SM inside your org too - lots of applicability to get people wrkg together in same direction #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @doug_laney: Your best customer used to be highest revenue...then your most profitable...now your most influential - good #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@jlsturino
Jesse Sturino @BradleyAnthonyJ sometimes command and control is required for transformation #GartnerChat
Oct 04 via webFavoriteRetweetReply

@jlsturino
Jesse Sturino @BradleyAnthonyJ sometimes command and control is required for transformation #GartnerChat
Oct 04 via webFavoriteRetweetReply

@Gartner_inc
Gartner Q4: How do you measure the value of social media? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@9010NL
90:10 Group NL @Gartner_inc @EliseOlding#socialmedia internally enables bottom-up innovation, co-creation. Close to experts #GartnerChat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@NickMonger
Nick Monger Q3 SM will be the predominant contact channel for consumer support. Tight SM integration into ITSM is needed to succeed #Gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@slandry17
Susan Landry Harvesting! But misreading can be fatal. @BradleyAnthonyJ yet another key role for IT – intelligent intelligence. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@JSussin
Jenny Sussin @jlsturino @BradleyAnthonyJ Command and control last piece in change mgmt process :0( re transformation #gartnerchat#socbiz
Oct 04 via SeesmicFavoriteRetweetReply

@CRozwell
Carol Rozwell SM value is measured by improvement in work #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@doug_laney
Doug Laney But not JUST customers and employees. Social media initiatives should encompass all constituents, incl partners, suppliers etc. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio @Gartner_inc Q4 -- ah, metrics. Always comes down to that! #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Only part - need bottom up & middle out RT @jlsturino: @BradleyAnthonyJ sometimes command & control required 4 transformation #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@js9805
Janelle Sullivan Q4: SM value may have different KPSs, but should directly link to customer satisfaction and loyalty scores #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@seamuswalsh
seamus walsh @Gartner_inc SM need not be measured. It is the cost of doing business. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Have a business purpose and adopt the measures associated with success of that purpose. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@atwalls
atwalls Personal involvement of Execs critical. Hard to understand analytics output if you don't understand dynamism of environment. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@espnguyen
Steve Nguyen @CRozwell But what kind of measurable improvement? #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@JSussin
Jenny Sussin RT @BradleyAnthonyJ: Have a business purpose and adopt the measures associated with success of that purpose. #GartnerChat > EXACTLY #socbiz
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley SM must be measured. or else don't do it. You will most likely fail. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @seamuswalsh: @Gartner_inc SM need not be measured. It is the cost of doing business. #gartnerchat < I like that. Provides base value.
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Measures need to mature over time - start with something realistic and grow capabilities #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Measures need to mature over time - start with something realistic and grow capabilities #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@japi999
Jari Pirhonen Measuring #some value? How do you measure value of Internet, email, PC? Just a way to communicate. Do it or die. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL#GartnerChat @Gartner_inc A4: The true measure of the success in opening up to the value on offer from outsid… (cont) http://t.co/uZ7SetXU
Oct 04 via TweetDeck FavoriteRetweetReply

@collin_s
collin_s RT @BradleyAnthonyJ Have a business purpose and adopt the measures associated with success of that purpose. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @PhoebeAnt: RT @seamuswalsh: @Gartner_inc SM need not be measured. < sounds good but isn't reality #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@espnguyen
Steve Nguyen Q4: Some how tie back to existing business measures. #easiersaidthandone I know. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@MMB708
Michele Bowman A4: value of SoMe is having a business model in 5 years rather than being irrelevant #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @BradleyAnthonyJ: SM must be measured. or else don't do it. #GartnerChat < Agree 2 set goals, measure, but also cost of biz.
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @espnguyen @CRozwell I'd say measurable improvement in terms of time saved, cost saved, increased $, retention (cust or emp) #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley No measures most often means no purpose and no adoption. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@rpdubjr
Rob Walters @jlsturino @BradleyAnthonyJ sometimes command and control and SM do not mix #gartnerchat
Oct 04 via webFavoriteRetweetReply

@CRozwell
Carol Rozwell @tariq_ahmad ROI makes sense with known, doesn't help much with truly new #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding also consider what's the cost of not doing it? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@doug_laney
Doug Laney Social media reach is easy enuf to measure, but not actionable influence. Tough nut to crack ROI-wise. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@atwalls
atwalls Metrics are indicators, not the basis for decisions about ROI. Judgment plays a part. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @rpdubjr: @jlsturino @BradleyAnthonyJ sometimes command and control and SM do not mix- rarely do they mix after launch #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@seamuswalsh
seamus walsh What is the cost of not being out there? How is that measured? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL Exactly, innovate to not fall behind! RT @EliseOlding: also consider what's the cost of not doing it? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@collin_s
collin_s @EliseOlding.. the cost of not doing can casue danger! #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding G8 point RT @atwalls: Metrics are indicators, not the basis for decisions about ROI. Judgment plays a part. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin RT @BradleyAnthonyJ: SM must be measured. or else don't do it. You will likely fail. #GartnerChat - wrote note on this http://t.co/SnpQgDio
Oct 04 via SeesmicFavoriteRetweetReply

@atwalls
atwalls Security risks of non-involvement are higher than those of involvement. You can't mitigate risks if you don't know about them. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell There should always be vakue RT @atwalls: Metrics r indicators, not basis for decisions about ROI. Judgment plays a part. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @doug_laney: Social media reach is easy enuf to measure but not actionable influence.Yes, activity metrics are not biz value #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@MMB708
Michele Bowman @BradleyAnthonyJ how did ppl used to "measure" the telephone? Or "800 cuts svc no"? You'd be irrelevant w/out it. #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@slandry17
Susan Landry Also need to line-up the formal measures, KPIs etc. with the informal Reward and Recognition (“atta boy”). #GartnerChat
Oct 04 via webFavoriteRetweetReply

@doug_laney
Doug Laney Your could potentially measure the comparative upstream reach of your customers' networks to gauge socialmedia ROI. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@9010NL
90:10 Group NL @JSussin @espnguyen @CRozwell agree, also employee satisfaction, brand equity etc can be measured #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @espnguyen: RT @seamuswalsh: What is the cost of not being out there? How is that measured?- good point risk is a U not a / #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@rpdubjr
Rob Walters A4: employee engagement is a great way to measure internal value #gartnerchat
Oct 04 via webFavoriteRetweetReply

@JSussin
Jenny Sussin @seamuswalsh @espnguyen Against your competitors of course :-) #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@ParnaSarkar
Parna Sarkar-Basu RT @CRozwell: There should always be value @atwalls:Metrics r indicators,not basis 4 decisions about ROI.Judgment plays a part. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Yes, requires discipline to do this RT @rpdubjr: A4: employee engagement is a great way to measure internal value #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley ex. If your purpose is community centric customer support then use your existing cust support measures. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@seamuswalsh
seamus walsh can we get an easy question now? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@jlsturino
Jesse Sturino @espnguyen A4 - I suspect value will be measured by a few positive 'viral' effects (or negative) - not detailed metrics #gartnerchat
Oct 04 via webFavoriteRetweetReply

@EliseOlding
Elise Olding LOL RT @seamuswalsh: can we get an easy question now? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@Gartner_inc
Gartner Q5: What are the major best and poor practices that mean the difference between success and failure? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell RT @JSussin: @espnguyen @CRozwell I'd say measurable improvement time saved, cost saved, increased $, retention (cust or emp) #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @rpdubjr: A4: employee engagement is a great way to measure internal value - Engagement for what though? Must have a purpose #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@atwalls
atwalls Whether you know it or not, your employees, customers, competitors are in social media. Conversation is already taking place. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @seamuswalsh: can we get an easy question now? - nice :-) #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell There should always be vakue RT @atwalls: Metrics r indicators, not basis for decisions about ROI. Judgment plays a part. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @gartner_inc oh pick me! Measuring your own activity is not success in social media #gartnerchat#socbiz
Oct 04 via SeesmicFavoriteRetweetReply

@CRozwell
Carol Rozwell Absolutely! RT @atwalls: your employees, customers, competitors are in social media. Conversation is already taking place. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@PhoebeAnt
Phoebe Antonio RT @atwalls: Whether you know it or not, your employees, customers, competitors are in social media. #GartnerChat < Absolutely. Listen.
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL @Gartner_inc A5 failure is applying general tactical best practices.Success = executing evidence-based strategies #GartnerChat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@espnguyen
Steve Nguyen @jlsturino Interesting thought. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@doug_laney
Doug Laney You can also run experiments with control groups to determine the incremental value of any process. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Q5. Puprose, purpose, purpose. There must be a cause around which a community will rally and interact. Don't just provide tech. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@EliseOlding
Elise Olding RT @atwalls: Whether U know it or not yr employees, customers, competitors R in social media. Conversation is alrdy tkng place. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL @GGatJesta Yes agree #gartnerchat#jestais
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Measures need to mature over time - start with something realistic and grow capabilities #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell SM programs need balance - some risk, some sure things #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @tariq_ahmad right - as @CRozwell always says: how long before not responding via #social is = to not responding to a voicemail #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@CRozwell
Carol Rozwell Social champion must have social capital, respect. not just position power #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin Absolutely RT @doug_laney: You can also run experiments with control groups to determine the incremental value of any process. #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@EliseOlding
Elise Olding Q5: Not understanding your culture - assuming everyone knows how and when to use SM #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL @MMB708 Yes often ppl try to assign ROI as they would try to assign ROI to a telephone line.. it's different #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell Use social to help decide! RT @atwalls: Two questions!!! What to do, what to do! #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Both enable grass roots and select key top down SM efforts. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@espnguyen
Steve Nguyen Q5: As @slandry17 says, MUST HAVE active and authentic leadership support. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@atwalls
atwalls Purpose changes and fluxes. Collective embraces many purposes. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@japi999
Jari Pirhonen Good: listen, learn,. adapt, communicate, be humble. Bad: Don't #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin @CRozwell my former colleague said it well in a blog "it's okay to screw up, but do it fast then move on" - @ethanmcc#gartnerchat#socbiz
Oct 04 via SeesmicFavoriteRetweetReply

@NickMonger
Nick Monger Global companies need to understand their regional customers - One Tweet does not suit all! #Gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@seamuswalsh
seamus walsh q5. I would say, executive buy into a SM program is a best prac. WIthout it, and metrics so elusive it must be committed to #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@dompannell2
Dominic Pannell @Gartner_inc I'd say delivering on your promises. On time. Most companies #fail because they're too big & unwieldy #buzzmethod#GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Creating overly restrictive policy will stiffle participation. Don't let your lawyers draft the poilicy. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @dompannell2: @Gartner_inc Id say delivering on your promises. -Yes, keep a tight scope #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@JSussin
Jenny Sussin @dompannell2 interesting and accurate point - with #socbiz comes increased corporate transparency doesnt it? #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@espnguyen
Steve Nguyen Q5: Do not assume your employees get it. Many will need help bridging external vs. internal social collab. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@EliseOlding
Elise Olding YES! RT @espnguyen: Q5: Do not assume your employees get it. Many will need help bridging external vs. internal social collab. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@Gartner_inc
Gartner RT @GGatJesta: Question: How can we manage social competition?Are there any rules or best practices? #gartnerchat#jestais#GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Restrict scope to grow scale. Start with a clearly defined tightly scoped purpose and grow it over time as community matures. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@atwalls
atwalls Market segmentation is critical. Purpose and metrics vary across populations. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell Hire smart people, provide guidance, expect them to do the right thing on SM #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@slandry17
Susan Landry Best? discover where SM is already being used in the biz, adding value. #GartnerChat
Oct 04 via webFavoriteRetweetReply

@JSussin
Jenny Sussin @GGatJesta always take the high road - ties back again to corporate transparency in #socbiz#gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@9010NL
90:10 Group NL @EliseOlding aren't data and interactions sources of intel? thus the same from that perspective? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@espnguyen
Steve Nguyen Q5: Don't implement social collab like an ERP. Gotta be nimble. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@CRozwell
Carol Rozwell It'sthere, if hidden. RT @slandry17: Best? discover where SM is already being used in the biz, adding value. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls Put your messages where your customers are, not where you want them to be. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@js9805
Janelle Sullivan LOL --> RT @BradleyAnthonyJ: Overly restrictive SM policy will stifle participation. Don't let your lawyers draft the policy. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @espnguyen: Q5: Dont implement social collab like an ERP. Gotta be nimble. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@doug_laney
Doug Laney @BradleyAnthonyJ Will tell u about socialmedia policy diff across borders at my former employer, yielding diff results. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@CRozwell
Carol Rozwell RT @atwalls: Put your messages where your customers are, not where you want them to be. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @atwalls: Put your messages where your customers are, not where you want them to be.-at least hook them where they are. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@9010NL
90:10 Group NL @atwalls Exactly, create more effective planning but understanding your customers (fact-based planning) #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @doug_laney: @BradleyAnthonyJ socialmedia policy diff across borders - yes, culture matters big time #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@atwalls
atwalls success/failure metrics should be common across all comms methods. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Or where your prospects R. RT @CRozwell: RT @atwalls: Put your messages where your customers R not where you want them to be. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@slandry17
Susan Landry @BradleyAnthonyJ not sure word choice "restrict", agree w principal of starting with clear, measurable, achievable purpose. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@Gartner_inc
Gartner Last question Q6: What are the primary considerations in choosing the right social technologies? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley : RT @atwalls: Put your messages where your customers are, not where you want them to be. - depending on purpose! #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@espnguyen
Steve Nguyen RT @doug_laney: @BradleyAnthonyJ socialmedia policy diff across borders - yes, culture matters big time #GartnerChat
Oct 04 via HootSuite FavoriteRetweetReply

@atwalls
atwalls SM policy not needed. Need Communications policy that is tech agnostic. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding @seamuswalsh go ahead #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin Welcome to #gartnerchat @ktsportsmarket
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Don't try to do it all on Facebook! People are there to connect with friends not to solve your problem #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@9010NL
90:10 Group NL Still applicable, much more dynamic RT @atwalls: Market segmentation is critical. Purpose and metrics vary across populations. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@seamuswalsh
seamus walsh What does Gartner do well in SM, what do you think needs to improved? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@js9805
Janelle Sullivan Q5: Look to the co's that are winning 2C best practices. Suspect that it's more about culture and less about tech, tools, etc. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls SM policy not needed. Need Communications policy that is tech agnostic. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell Choose social tech based on purpose. What are you aiming to do? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin Q6 #gartnerchat depends on your business needs but think in terms of longevity so updates, scalability #socbiz
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Q6. Know the purpose and the desired participant experience first before selecting technology. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@espnguyen
Steve Nguyen Q6: We started by defining the capabilities we desired. We defined those by understanding the biz opportunities 1st. #gartnerchat
Oct 04 via TweetGrid.com FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Q6. Know the purpose and the desired participant experience first before selecting technology. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@CRozwell
Carol Rozwell What she said. RT @JSussin: Q6 #gartnerchat depends on your business needs but think in terms of longevity so updates, scalability #socbiz
Oct 04 via TweetDeck FavoriteRetweetReply

@ggheorghiu
Gabriel Gheorghiu @Gartner_inc @GGatJesta I surely know what NOT to do: please don't tell us how gr8 u are as opposed 2 your weak competitors #GartnerChat
Oct 04 via webFavoriteRetweetReply

@EliseOlding
Elise Olding Q6 - intuitive to use, can understand decipher the data #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @CRozwell: Choose social tech based on purpose. What are you aiming to do? - Yes, purpose drives all tech choices. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@weaselese
Saqib Ali @Gartner_inc A6: Integration w/ rest of the collaboration platform should be the primary consideration in choosing the platform #gartnerchat
Oct 04 via webFavoriteRetweetReply

@CRozwell
Carol Rozwell Essential. RT @EliseOlding: Q6 - intuitive to use, can understand decipher the data #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@js9805
Janelle Sullivan Q6: Be (on the technology) where your customers want (and expect) you to be. #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@espnguyen
Steve Nguyen RT @CRozwell: Essential. RT @EliseOlding: Q6 - intuitive to use, can understand decipher the data #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@CRozwell
Carol Rozwell sp true w internal projects RT @tariq_ahmad: A6: Understand needs of biz. A blanket strategy won't work for everyone #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding good start here? RT @seamuswalsh: What does Gartner do well in SM, what do you think needs to improved? #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@9010NL
90:10 Group NL @Gartner_inc A6: target groups, overarching objectives, policies/processes, which supply chains, cost model etc #GartnerChat#OpenBusiness
Oct 04 via TweetDeck FavoriteRetweetReply

@Gartner_inc
Gartner @seamuswalsh Engagement always needs improvement. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Expect multiple SM application types. One size doesn't fit all collab types. think ecosystem. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@japi999
Jari Pirhonen#some primary considerations are not tech. W/ tech make sure that it fulfills your primary considerations? #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls Be ready to shift languages. Are your customers on QQ? How's your Mandarin? #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @japi999: #some primary considerations are not tech. W/ tech make sure that it fulfills your primary considerations? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@seamuswalsh
seamus walsh @Gartner_inc free works ;-) #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin#gartnerchat in all transparency - I'd say we could be more creative in our approach to SM. Some analysts tweet and blog - but ends there
Oct 04 via SeesmicFavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley RT @atwalls: Be ready to shift languages. Are your customers on QQ? Hows your Mandarin?-yes, dif environement for dif cultures #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@espnguyen
Steve Nguyen Q6: Your existing technology investments play a factor in this as well. ie. SAP, MS Lync, Sharepoint, etc. #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@jlsturino
Jesse Sturino @espnguyen @Gartner_inc Q6 - use what people are used to; ensure what you use is fit for purpose; pilot different options #gartnerchat
Oct 04 via webFavoriteRetweetReply

@slandry17
Susan Landry GoodQ @seamuswalsh. G's ++ this, blogs.gartner.com, SM at events. Oppts – in research (like these rich threads!) #gartnerchat
Oct 04 via webFavoriteRetweetReply

@CRozwell
Carol Rozwell Social forces transparency, but listening can be hard. Expect ups and downs #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@weaselese
Saqib Ali @Gartner_inc A6: Social Media adoption flowchart: http://t.co/tCOh7iX6#gartnerchat
Oct 04 via webFavoriteRetweetReply

@MMB708
Michele Bowman 6: what business prob are you solving? Think platform that allows you to grow as the needs change. Change is the norm. #gartnerchat
Oct 04 via HootSuite FavoriteRetweetReply

@Gartner_inc
Gartner Q2: How can organizations take a strategic approach to social media? #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley If you have to train, you've doen it wrong. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@seamuswalsh
seamus walsh q6. common language, make sure all participants are working from the same dictionary. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@BradleyAnthonyJ
Anthony Bradley Expect multiple SM application types. One size doesn't fit all collab types. think ecosystem. #GartnerChat
Oct 04 via TweetChat FavoriteRetweetReply

@LilianMahoukou
Lilian Mahoukou @Gartner_inc Not relying on the hype. Starting from few and clear needs. Then, evolving, building an ecosystem of soc tech #gartnerchat
Oct 04 via UberSocial for BlackBerryFavoriteRetweetReply

@JSussin
Jenny Sussin @jlsturino Right, make sure your #socbiz investments can be integrated with legacy systems #gartnerchat
Oct 04 via SeesmicFavoriteRetweetReply

@EliseOlding
Elise Olding How many RTs vs tweets - more means listening RT @CRozwell: Social forces transparency, but listening can be hard. #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@atwalls
atwalls RT @seamuswalsh: q6. common language, make sure all participants are working from the same dictionary- Definitely!!! #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell Yes ma'am RT @JSussin: @jlsturino Right, make sure your #socbiz investments can be integrated with legacy systems #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@glenkoskela
Glen Koskela A2: Don't work on social media strat but on comms, collab, info mnt strats w each stakeholder where social media plays a role #GartnerChat
Oct 04 via webFavoriteRetweetReply

@EliseOlding
Elise Olding NICE! RT @glenkoskela: A2: Don't work on social media strat but on comms, collab, info mnt strats w each stakeholder #GartnerChat
Oct 04 via TweetDeck FavoriteRetweetReply

@CRozwell
Carol Rozwell If you are hung up on 'media' of social media, may be missing the point #gartnerchat
Oct 04 via TweetDeck FavoriteRetweetReply

@JSussin
Jenny Sussin#gartnerchat participants - feel free to reach out with any questions on #socbiz#scrm anything social you're looking for - on twitter :)
Oct 04 via SeesmicFavoriteRetweetReply

@slandry17
Susan Landry Indeed @JSussin, and worse - without measuring you could "fail" and not have a clue. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@slandry17
Susan Landry Indeed @JSussin, and worse - without measuring you could "fail" and not have a clue. #gartnerchat
Oct 04 via webFavoriteRetweetReply

@EliseOlding
Elise Olding @weaselese can you send me any links for more info on this? good stuff
Oct 04 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding @weaselese can you send me any links for more info on this? good stuff
Oct 04 via TweetDeck FavoriteRetweetReply

@weaselese
Saqib Ali @EliseOlding a good resource on design ethnography: http://t.co/aD8JFh2V h/t: @enquiringdesign
Oct 05 via webFavoriteRetweetReply

@enquiringdesign
Catriona Macaulay PS we've got a great chat going @ http://t.co/eHlzjIol @weaselese: @EliseOlding a good resource on design ethnography: http://t.co/uc4BhVqF
Oct 05 via TweetDeck FavoriteRetweetReply

@EliseOlding
Elise Olding Worth exploring RT @weaselese: @EliseOlding a good resource on design ethnography: http://t.co/xbqWVcOB h/t: @enquiringdesign#bpm
Oct 05 via TweetDeck FavoriteRetweetReply