What counseleth ye?

Need advice on your Social Media strategy? Gartner has scheduled a discussion on Oct 4th to discuss and answer questions Social Media. However, this discussion is unique in that instead of a teleconf+webinar, the discussion will take place on twitter. You will need to follow the  #GartnerChat hashtag and @BradleyAnthonyJ, @CRozwell, @EliseOlding and @Gartner_inc  on Twitter to participate in the discussion and/or ask questions.

Here is the description:

In this Gartner Twitter Chat, we’ll explore the critical trends that are upending social programs as business get social. Key topics will include:

1. What makes social media so powerful?
2. How can organizations take a strategic approach to social media?
3. How can social media transform how you do business?
4. How do you measure the value of social media?
5. What are the major best and poor practices that mean the difference between success and failure?

This Gartner Twitter Chat will take place October 4, at 3 ET (noon PT) on Twitter with Anthony Bradley, Carol Rozwell, and Elise Olding. Please join us on Twitter using  #GartnerChat. Follow our hosts: @BradleyAnthonyJ, @CRozwell, @EliseOlding and @Gartner_inc

More info here.

Update on Thursday, October 6, 2011 at 11:40PM by Saqib Ali

Curated archive of this #gartnerchat is available here 

Your Community vs. Your Sponsor. Always choose to be true to your Community

Some words of wisdom from Anthony Bradley of Gartner:

Always choose to be “true to the community” over supporting the interests of a sponsor. Even though money comes from a sponsor. The power comes from the community. Without the community there is no power to attract sponsors. Think of it this way:

• If you lose a sponsor but keep the community, you will get another sponsor.
• If you keep the sponsor but then lose the community, you will lose all sponsors (including the one you tried to keep)

The same philosophy applies to all social media implementations. Being “true to the community” is paramount.

Interesting Tweets from Enterprise 2.0 Conference

Speeches from the Enterprise 2.0 Conference in SF are available on [E2 TV]. I posted some interesting tweets from the conference attendees earlier, here are some more:

1. When people talk about “breaking down” silos they add fuel to the fire that E20 is a crock. Silos collaborate they don't break down. (@mikojava)
2. Change agents have always existed, 2.0 tech brings agents together (@nitinbadjatia)
3. Knowledge Management used to be a dusty destination, ent 2.0 allows it to be dynamic and responsive to individual requests (@paulmirvine)
4. @CarolineDangson: E2.0 should perhaps be considered more like digital dna, the knowledge backbone of an organization (@paulmirvine)
5. Start behind the firewall, open to all employees, educate rather than prohibit, trust is returned (@dcoleman100)
6. Clara Shih: people are using FB and Twitter so their friends can serve as social filters for content. (@cjnash)
7. @nenshad: “Marketing creates the brand, Support keeps the brand alive.” (@JuliaMak)
8. Luxury hotel implemented Six Sigma and eliminated it because it didn’t allow them to overdeliver on Customer Service (@uwehook)
9. E2.0 culture change: “Imagine if a store with low sales accused their customers of “resistance”!” (@timoelliott)
10. Adoption is not a matter of resistance. If your store that wasn’t being trafficked, would you blame resistance?(@marciamarcia)
11. “When you grow up on the internet, client-server looks like green screen today.” (@nenshad)
12. Nike talks about “lessons shared”, rather than “lessons learned”. (@lehaweslive)
13. @rotkapchen: Why do so many people use the term “enterprise-wide” then? Why not “enterprise-deep”? (@richardveryard)
14. @rotkapchen: The first sign that someone has absolutely no clue about E2.0…when they keep referring to “users”. (@ekolsky)
15. @marciamarcia: If culture eats strategy for breakfast, how do you feed culture? (@ajeanne)
16. Innovation occurs at the intersection of contextually disparate concepts brought together creatively and with an open mind(@paulguyandersen)

(source)

E2.0 Conference

Enterprise 2.0 conference is in progress this week in SF. Most of the speeches are available on [E2 TV]. Here are some tweets from the Conference attendees:

1. trust, collaboration, network, engagement, task-driven, productivity-enhancement, defined-roles & responsibilities = 2.0 world (@ekolsky)
2. Content is no longer enough, context of persona is key to E20.
3. You can subscribe not only to a person feed, but also on tags.
4. people want to work in an org where what they do matters, aligns with their principles and beliefs, be part of something (@ekolsky)
5. The ethos has shifted from "need to know" to "responsibility to share" - Andrew McAfee
6. Forrester reports that 1 in 2 businesses will use E2.0 software.
7. Transparency does not eliminate the need for identity, security, etc
8. More features are not what people are looking for in #E20. Focus 80% of your efforts on the 20% that really make people socially productive
9. Use e2.0 for what you can't do with email, like journaling your work.
10. 3 challenges to successful E2.0 deployment are Risk, Control, and Trust. deal with up front. - Dion Hinchcliffe
11. Collaboration works best when it's in the flow of work- encourage interactions and multitiered adoption.
12. you're never going to get people to that happy sharing place unless its in their flow of work.
13. Key challenge with dedicated (standalone) enterprise microblogging platform is that it's not part of the workflow.
14. collaboration needs to move from a doc-centric solution to a conversation-centric solution
15. manage knowledge mostly by connecting people. Brains are just so much better than databases.
16. The point is not to teach people how to use computer, but facilitating Human-to-Human interaction through a computer.
17. "Business is conducted by people, not users" - @eugenelee

Source: Tweets from the Enterprise 2.0 2009 Conference (#E2Conf)

Its not enough having the right enterprise 2.0 app

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